branding & event design

Event Wayfinding

Designed event wayfinding for the HIMSS Interoperability Showcase, creating a clear visual system of maps, color-coded pathways, icons, and directional cues to help attendees navigate a complex exhibition environment.

Event Wayfinding and Program Signage

Large-format event signage designed to guide attendees through six connected health pathways and their participating vendors. A color-coded visual system helps visitors quickly navigate the showcase while maintaining a cohesive HIMSS24 event identity.

HIMSS24 — Exhibit Booth Design & Graphics

Designed a series of branded exhibit environments for the HIMSS24 Interoperability Showcase, including booth graphics, sponsor panels, dimensional layouts, and supporting signage. The designs were developed as a coordinated visual system across multiple participating healthcare technology organizations.